What we collect, and what we do with it.

This notice should be reviewed by counsel before launch and the named processors filled in.

What we collect

When you use a tool or fill in a form, we collect the details you enter, for example your role, company size, current system, and work email. We do not collect special categories of personal data.

We also collect technical and usage information automatically when you visit, including your IP address, the network or organisation your connection belongs to, approximate location derived from that address, device and browser details, the pages you view, and the referring link or campaign that brought you here. We use first-party storage (such as a cookie or local storage) to recognise your browser across pages and visits.

How we use it

We use the details you submit to return the result you asked for and, if you consent, to follow up about related research or services. We use the technical and usage information to operate and secure the site, understand how our research is used, and identify the organisations that engage with it. We may combine the information you provide, and your email domain or IP address, with business firmographic data from third-party providers (for example company name, size, and industry) to understand who is interested in our work. We do not sell your personal information.

Who we share it with

We use third-party service providers, for example hosting and network providers, an IP-intelligence and business-data provider, and an email or CRM provider, under contract and only as needed to deliver the purposes above. Enquiry details may be shared with the advisory team that acts on them. We will name these providers here before launch.

Your California privacy rights

If you are a California resident, you may request access to or deletion of the personal information we hold about you, and request that we not sell or share it, subject to the CCPA/CPRA. We do not sell personal information or share it for cross-context behavioural advertising. To exercise any right, email [email protected]; we will not discriminate against you for doing so.

Your choices

You can unsubscribe from any follow-up at any time, and you can ask us to access, correct, or delete the information we hold about you by emailing [email protected].

Retention

We keep enquiry and usage data only as long as needed for the purposes above, then delete it.